Fashion Activation
L'Atelier 1664 Blanc at Lakmé Fashion Week 2025
Summary
As part of the 25th edition of Lakmé Fashion Week, L'Atelier 1664 Blanc created a premium activation designed to drive engagement through personalized experiences and high-end content creation.
Approach
1
GlamShot Experience
High-speed camera technology capturing red-carpet style slow-motion cinematic videos.
2
Live Customization
A dedicated web-based platform for guests to design personalized tote bags via QR codes.
3
Integrated Journey
Reducing perceived waiting times by allowing guests to participate in multiple touchpoints simultaneously.
Outcome
"Seamless guest participation through a custom digital platform and the creation of high-quality, shareable branded content that strengthened brand connection."
Client
White Media Marketing
Date
27–30 March 2025
Location
NMACC, BKC, Mumbai
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