Sports Engagement
TATA Indian Premier League 2026 – Delhi Capitals
Summary
Designed around the passion of Delhi Capitals fans, this activation aimed to create memorable match-day experiences while strengthening brand visibility for Goenka University and KP Group.
Approach
Branded Booth
Fully customized photo booth activation deployed across all Delhi Capitals home matches.
Custom Templates
Automated processing of photographs with branded overlays for three distinct stakeholders.
Instant Delivery
Seamless workflow providing both physical keepsakes and digital copies for immediate social sharing.
Outcome
"High-volume engagement throughout the IPL season, delivering personalized souvenirs and extending brand reach far beyond the stadium through shareable content."
Client
Goenka University & KP Group
Date
March – May 2026
Location
Arun Jaitley Stadium, New Delhi
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